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Chris Holthouser

(970) 818-2574

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500 S. Whitcomb St
Fort Collins CO 80521

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RESET

A complete recalibration of your home’s presence, presentation, and perception.

RESET by The Loft Group

Your Home Deserves a Fresh Start

If your home sat on the market without selling, it’s not a setback — it’s an opportunity to reset. RESET by The Loft Group is a strategic re-launch program that gives your property new life through precise analysis, elevated design, and an intelligent marketing approach built to deliver real results.

A cozy living room with a light-colored couch, pillow, blanket, coffee table, side table, hardwood flooring, and white walls.

Why RESET Works

Most listings don’t fail because of the home — they fail because of how it’s positioned. RESET uncovers and corrects those missed opportunities in pricing, presentation, and perception. We redefine your home’s story to capture attention and emotion from the right buyers.

Common causes of listing fatigue:

• Photography or staging that doesn’t highlight key features

• A generic marketing approach with limited visibility

• Misaligned pricing or weak market positioning

• Gaps in communication and follow-up strategy

RESET solves each of these through data, design, and creativity — the same kind of adaptive problem-solving that has guided our broader success across Colorado real estate.

A well-lit living room with a marble countertop island, cabinet, golden chandelier and sofa set.

The RESET Framework

  • Reassess

We analyze your prior listing, showing history, and market feedback to uncover where momentum was lost and where opportunity lies.

  • Reimagine

We spotlight what makes your property truly special — its architecture, light, flow, and lifestyle — and craft a narrative that connects emotionally with qualified buyers. Every photo and headline tells the story of why this home is exceptional.

  • Reintroduce

Our creative team relaunches your property with cinematic visuals, aerial footage, and targeted digital campaigns — strategically positioned to reach the right audience on every platform.

  • Reignite

Through high-touch communication, expert negotiation, and a proactive follow-up system, we turn new visibility into genuine buyer activity and successful results.

A kitchen with a white island, stainless steel appliances, and a lot of natural light

Creative Insight Meets Proven Strategy

Our foundation in real estate runs deeper than luxury listings alone. From our experience with creative transactions and investment strategies to tailored property repositioning, we understand that every home and every seller’s situation is unique. That insight allows us to think beyond the typical approach — finding elegant solutions where others see obstacles — while maintaining the refined service and presentation expected in the luxury market.

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The LOFT Promise

At the heart of every RESET campaign is The Loft Group’s promise:

  • L — Local Expertise

We live and work in Northern Colorado — from Boulder to Fort Collins — giving us hyper-local insight into pricing, buyer trends, and community character.

  • O — Outcome Proven

Our track record of turning expired and underperforming listings into successful closings speaks for itself. Every RESET campaign is built around measurable results.

  • F — Fast

We move quickly and strategically to minimize downtime. Every step — photography, staging, marketing — follows an accelerated timeline without sacrificing quality.

  • T — Trusted

Transparency is everything. We set clear communication standards from the start, providing regular updates in the format that works best for you — whether that’s calls, texts, or detailed reports. You’ll always know where things stand.

A living room with a couch, two chairs, a coffee table, and a painting on the wall.

The Loft Group Difference

We don’t just relist your home — we relaunch it with strategy, storytelling, and precision. You’ll benefit from:

• Elevated marketing that resonates with discerning buyers

• A compelling narrative that celebrates what makes your home unique

• A proactive communication plan built on clarity and consistency

• Creative, solutions-based thinking from a team with a track record of success across every side of real estate

This is more than a new listing. It’s a RESET.

Ready to RESET?

If your previous listing didn’t deliver, it’s time for a new approach — one that blends design, data, and creativity. Let’s redefine your home’s story and reignite its potential.

📞 970-818-2574

📧 [email protected]

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Get in Touch

Chris Holthouser

(970) 818-2574

500 S. Whitcomb St Fort Collins CO 80521

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Get in Touch

Chris Holthouser

(970) 818-2574

500 S. Whitcomb St Fort Collins CO 80521